Calls on the Cloud

Cloud telephony is best used as a strategic tool for transforming business processes and protocols rather than as a tactical tool for driving cost downward in a hyper-competitive market. The cost-benefit of virtualization was never going to last what with the number of transistors on an integrated circuit doubling every two years (Moore’s law).

In this changing business environment, businesses have to explore real benefits emerging from the cloud — the strategic reasons. The IT services known as cloud computing have been around for years, but they never grew to any significance. However, it is only now that they have made their presence felt through a multitude of services — from sales force management, email and photo editing to smartphone applications.

The industry continues to be bullish about the prospects of cloud computing with research firm International Data Corporation (IDC) calling cloud computing the foundation for the technology industry’s next 20 years of growth. Although cloud computing may seem to be a recent development, it has been around for decades. From hardware sharing of the 1950’s to utility computing and the grid computing in the ’80s and ’90s, the concept of pooling IT resources has been evolving through the decades. With the widespread broadband deployment of the 2000’s many of these concepts were green-lit: because it provides the efficient delivery mechanism needed for pooling and resource allocation.

Thanks mainly to increasingly southward-bound storage cost and ubiquitous broadband capacity, cloud service providers have been able to meet customer expectation of simplicity, cost, and flexibility. Add the smart-phone revolution to this mix and we have built the perfect environment for rapid deployment of cloud technologies. In an Ernst & Young survey, 45 percent of 1,598 respondents surveyed from 56 countries have either deployed or thinking about deploying cloud technology in the near future. In the future, as cloud technologies continue to evolve, business organizations will move from an owner of IT assets to consumers of IT assets via the managed service level. Read More