Regularly engage with your clients, keep them informed and increase brand awareness multifold.
Low ROI on marketing campaigns, low conversions and high cost of employed resources
With the pace at which fitness centers are thriving in India, differentiation is nearly unsustained, if not impossible. A square kilometer of India typically has 3-4 fitness centers and attracting customers becomes a herculean task when every fitness center typically offers same set of offerings- gym, zumba etc. In services sector, when the product differentiation is minimal then customer service and engagement becomes the key differentiator. The greater and engaged is the customer service, the more are the member subscriptions and satisfied customers. In order to achieve engaged customer service, every touchpoint with the customer should be addressed with a tech enabled offering.
With plethora of fitness centers in one’s neighbourhood in India, the probability that a new center will get noticed is bleak. Publicising periodic marketing events in the center is a hustle and it still does not guarantee that the target audience has seen your pamphlet, let alone paid attention to it. Grievance redressal is difficult to track.
A plethora of solutions come to the rescue, and help achieve a superior customer service (with multiple fitness centers these days aspiring to scale up from one-man teams to a chain of centers, keeping the quality of service intact).
How Knowlarity’s cloud telephony services help fitness centers
With our outbound calling and messaging solutions, you can now automate outreach to your customers directly via text or a call. Certain applications include making announcements, giving regular updates, billing reminders, sharing a diet chart or even sending motivational messages – all of it with one platform. Outbound coupled with our text to speech solution can also allow you to send notifications via calls.
With a growing business come greater employees, and it is almost impossible for one person to take on all kinds of business enquiries from existing and new customers. With more people, it becomes all the more difficult to track whether the right person has been getting the calls, and what they have been saying to our customers. IVR to the rescue! Coupled with a toll-free number, it becomes the perfect (and most convenient) way for your customers to reach you any time of the day! While the toll free number would make the call free for the customer, our smart IVR would route the call to the right person – reducing all hassles with just one number for your business.
With deployment of services, your fitness center in India can now track and monitor marketing campaigns. The center now witnesses increased subscriptions by reaching the prospect customer directly to his phone. Customer engagement improves significantly when grievance redressal, healthcare plans, information on the go are available just a toll free call away. Thus, even when fitness centers pop up in India, the one with cloud telephony enabled operations will attract more customers!