Increase engagement with your listeners, gather more feedback and suggestions and earn more active listeners
Low engagement, little feedback from the community, decreasing active listeners
The growth trajectory of Media technology is witnessing a great rise these days which also involves one of the most important broadcasting media – radio. There are several radio stations which make people aware of advertisements, events, inaugurations, social issues, happenings and mishappenings. They can also provide offers to listeners who suggest improvements in their services, but the implementation is not very strong because of the lack of a call management system or any kind of service through which they can interact with people. Other problems include:
How Knowlarity’s cloud telephony services help radio
With a virtual number, you can now give your business an identity with a singular number, which you can publish everywhere. Getting a vanity number will make it easy to remember, and making it toll-free will allow your listeners to reach you for free whenever they have an important update, wish to give feedback or participate in activities.
Being one of the most efficient ways to monitor RoI on marketing campaigns, a missed call number allows you to record data and track which marketing method is the most effective – allowing you to reinvent your marketing strategy as and when required. All your customers will have to do is give a missed call, which is far more convenient than signing up on an online portal or getting on a call with an agent to register themselves.
Radio is all about establishing a personal connect with the listener – be it morning, evening or night. Using outbound messaging and calling takes it to another level, allowing you to touch base with your fans, as if you an RJ was personally writing to them, on their smartphones. Use outbound solutions to get in touch with your fanbase with important updates, new announcements and simply asking for feedback – and garner more love and participation.
With the call management and SMS system established, Radio Channels can now track those people who show interest in interacting with them and wish to be more involved through feedback and suggestions. Also through missed call solution people can give feedback, inquire about campaigns, workshops etc. People now give updates to radio stations about traffic updates and others things happening with them and with their surroundings as well.
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